In September 2025, Rolex Maibam and Hemlet Thiyam laid the groundwork for a new kind of firm—one built on agility and bold ideas.
Recognizing that a great mission requires deep technical roots, Rolex reached out to Puremba Potshangbam, a seasoned industry veteran.
Puremba brought years of high-level experience, having steered complex marketing projects and developed high-performance websites for established firms in his previous roles. By merging Puremba’s extensive expertise with Rolex’s strategic vision and Hemlet’s fresh perspective, Thryfan became a complete ecosystem where experience meets innovation.
to Data-Driven Mastery
The problem wasn’t a lack of tools, it was a profound gap in practical marketing skills. We met talented creatives who didn’t understand budget management, and data analysts who couldn’t craft a single line of persuasive copy.
- Marketers who lacked the technical skills to integrate complex MarTech stacks.
- Companies flying blind without predictive analytics.
- A global shortage of professionals who could actually “talk business” rather than just “talk marketing.”
The Agency as our Lab: We don’t just teach theory; we test every new AI algorithm and data strategy on our own client accounts first.
The Academy as our Legacy: We created our Digital Marketing Courses to produce the exact kind of “Work-Ready” talent the market was missing—marketers who are as skilled at unit economics and budgeting as they are at creative strategy.
For Clients: We provide a “Performance-First” partnership where ROI isn’t a goal—it’s the baseline.
For Students: We provide the technical mastery and business acumen required to lead in a 2026 digital economy.
We didn’t start this company to be another agency in the crowd. We started it to set a new standard for what a marketer should be: Technical. Analytical. Profitable.
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